“iHeart are a leading light in the mental health space, providing evidence based resilience and mental health educational training to a global reach of over 230 schools and organisations. After a years-long partnership creating animated content together, in 2021 iHeart and KingBee collaborated in the curation of 6 x 15 minute episodes, a staggering 1 hour 30 minutes + of content, for the iHeart : Ignite programme. To help kids better understand and be in control of their wellbeing. King Bee were instrumentally involved in the filming of green-screened avatars, the use of mixed media approaches with live-action and graphic design elements, as well as the creation of bespoke presenter avatars and embedded traditional web animation. We were honoured to work on content with such a noble cause, and of such a large scale, and look forward to seeing the response as the iHeart Ignite programme rolls out across schools internationally.